Google Play's Best Apps of 2025
As Editorial Lead and Apps Content Strategist for Best of 2025, I spearheaded winner selection and all launch content for Google Play’s largest global campaign.
Amanda Spurlock
Seasoned marketing, editorial, and brand leader with over 15 years of experience driving creative strategy for big tech, direct-to-consumer, and lifestyle brands. I excel at translating complex product updates into compelling brand narratives and executing seamless cross-channel campaigns across social, email, influencer, and live events. My approach is rooted in deep collaboration, navigating complex workflows to amplify narratives with world-class partners and people such as Spotify, Canva, NASA, the History Channel, Nat Geo, Stephen Curry, and Megan Rapinoe.
Mermaid Inn Valentine's Day Content
A fun email blast to celebrate all the types of dates you can have at The Mermaid Inn restaurant group in NYC.
Google Earth Carmen Sandiego Partnership Spotlighted on Google Social
I concepted and directed the production of a "SuperG" for the Google Instagram, utilizing a retro, pixelated aesthetic to align with the Carmen Sandiego launch.
Regular Spotlights for Google Earth on Google's Twitter
I took the initiative to create a mutually beneficial relationship with the folks behind the official @google handle.
Cross-Functional Official Google Blog Post
To celebrate the anniversary of Google Earth's relaunch, I spearheaded an editorial strategy to develop product tie-ins that drove user engagement.
The Shorty Awards, FoodTripping: 50 States in 50 Days
I created, led, and produced Zagat's 50 States in 50 Days project with Huffington Post. We won a Shorty Award!
Email Marketing for Mermaid Inn Restaurant Group
The Mermaid Inn launched my career in marketing and I still consult for them today.
Restaurant Brunch Launch Eblast
I concepted this design and wrote all the copy to promote a new delivery service at the restaurants.
Partnered Social Content: Megan Rapinoe and Literati
For the launch of Megan Rapinoe's book club on Literati, I created the list of assets and direction for social assets on each platform, along with copy.
Advertorial Strategy: Book-focused ads for Megain Rapinoe
For the launch of Megan Rapinoe’s book club, I directed the creative production of high-impact advertorials, overseeing the end-to-end publication process from concept approval to final edit.
Literati Book Club Selection Announcement Refresh
How do you create a single piece of content that features 7 books by 7 different authors, as selected by 7 different book club leaders?
New Literati Kids Social Concept: Young Reader Tips
What's useful and interesting for followers of an Instagram channel? In the parenting community, folks are always looking for helpful tips.
Social Content: Literati Kids Instagram
I photographed and wrote copy for this Earth Day post from Literati Kids.
Literati Kids UGC
At Literati, I curated the best-in-class UGC content, reposting the adorable and aspirational photo with a new caption that was fun, yet related to the product.
Literati Discussion Prompts
When we launched new @Literati handles, I wanted to evoke feeling and the love of books. I wrote this prompt, the caption, and oversaw the design of the asset.
New Product Teaser from Literati Kids
Ahead of a new product launch, I created the social launch strategy and oversaw creation of this fun asset to tease that exciting changes were afoot.
Instagram Story Content: Trivia Tuesday for Literati Kids
I launched this interactive series on Instagram stories for Literati Kids, wrote trivia questions and edited them down to fit the character limit.
Cross-Brand Twitter Thread to Launch Carmen on Google Earth
A Twitter thread from multiple Google products and country accounts to promote Carmen Sandiego in Google Earth? Yes, please.
Google Earth YouTube Content Strategy
The Google Earth YouTube channel had been underutilized and directionless for years. I campaigned for buy-in from the team to clean up the channel and produce compelling stories about how people using maps and data can improve their lives and our planet. I worked closely with videographers and editors to produce compelling content that advances Google's products while lifting up the voices of the users who are doing the good work. This example about solar panels in Puerto Rico involved collaborating with many internal and external teams.
Zagat on Google Instagram
Did some chefs create dishes specifically for Instagram back in 2016 and 2017? Clearly!
Contact Me
My inbox is always open, you can contact me with the contact form here