Mermaid Inn Valentine's Day Content
A fun email blast to celebrate all the types of dates you can have at The Mermaid Inn.
Amanda Spurlock
Seasoned marketing, social, and brand leader with 10+ years of experience across digital channels in hospitality, media, big tech, and direct-to-consumer. Excels at generating creative campaigns and strategies and executing them seamlessly across channels including email, social, influencer, events, and external brand partners. Skilled project manager who has led a diverse range of campaigns from securing billboards in NYC to social content partnerships with NASA and celebs such as Megan Rapinoe, to launching new product social identity and channels.
Google Earth Carmen Sandiego Partnership Spotlighted on Google Social
I worked closely with Houghton Mifflin Harcourt, the publisher of Carmen Sandiego, through the entirety of the production and launch of a co-branded geography game inside Google Earth. I directed asset production and wrote all copy for social channels. I concepted and oversaw the production of this "SuperG" a regular content type on the Google Instagram, pixelated in the style of the retro Carmen Sandiego game. This post was playful and on brand for Google, and excited users about the game on Google Earth.
Regular Spotlights for Google Earth on Google's Twitter
I took the initiative to create a mutually beneficial relationship with the folks behind the official @google handle.
Cross-Functional Official Google Blog Post
For the one-year anniversary of the relaunch of the Google Earth product, I worked with my editorial team to brainstorm product tie-ins that would excite our users as well as educate people curious about the product.
Google Earth on Twitter: Turn on the Dark!
I crafted this tweet to highlight the fascinating images of areas around the world during the night.
The Shorty Awards, FoodTripping: 50 States in 50 Days
I created, led, and produced Zagat's 50 States in 50 Days project with Huffington Post. We won a Shorty Award!
Email Marketing for Mermaid Inn Restaurant Group
The Mermaid Inn launched my career in marketing and I still consult for them today.
Restaurant Brunch Launch Eblast
I concepted this design and wrote all the copy to promote a new delivery service at the restaurants.
Partnered Social Content: Megan Rapinoe and Literati
For the launch of Megan Rapinoe's book club on Literati, I created the list of assets and direction for social assets on each platform, along with copy.
Advertorial Strategy: Book-focused ads for Megain Rapinoe
With the launch of Megan Rapinoe's book club, I directed my ads team to create advertorials that focused on the book itself. I assigned the writing, approved the concepts, edited the pieces, and managed the deadlines and approvals for the entire ad publication process.
Contact Me
My inbox is always open, you can contact me with the contact form here